

Bestsellers
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Beef Bone Broth
Regular price From £6.99Regular priceUnit price / per -
Joint Support
Regular price From £14.99Regular priceUnit price / per -
Baked Biscuits - Pork & Pumpkin
Regular price From £3.99Regular priceUnit price / per -
Skin & Coat - Insect Baked Treats
Regular price £2.99Regular priceUnit price / per -
Lickeez Chicken Enrichment Spread Mix for Dogs
Regular price £12.99Regular priceUnit price / per -
Lickeez Beef Enrichment Spread Mix for Dogs
Regular price £12.99Regular priceUnit price / per -
Lickeez Pork Enrichment Spread Mix for Dogs
Regular price £12.99Regular priceUnit price / per -
Plaque Remover 200g
Regular price £6.99Regular priceUnit price / per -
Biotic Bars - Pork & Pumpkin
Regular price From £4.99Regular priceUnit price / per -
Biotic Bars - Beef & Carrot
Regular price From £4.99Regular priceUnit price / per

Keeping your dog in tip top condition!
Browse our full range of bespoke herbal supplements, each made with a clear area or ailment in mind, making it simple for your dog to get the best from nature!
Liquid Supplements
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Salmon Oil
Regular price From £7.49Regular priceUnit price / per -
Apple Cider Vinegar
Regular price From £6.99Regular priceUnit price / per -
Flaxseed Oil
Regular price From £7.99Regular priceUnit price / per



who are we and what makes us different?
What is True Dog?
We created the brand True Dog as we wanted to get back to basics. When it comes to dog treats and supplements, it can become confusing what's actually in the products we are buying nowadays. With True Dog we keep it simple and lean on the power of natural ingredients and products!
Using the power of botanicals
Here at True Dog we harness the power of natural botanicals to create our fantastic supplements & treats. These fantastic herbs have so many incredible benefits from helping to improve cognitive function to boosting joint elasticity!
We make, we bake
All of our hand baked treats are made by us at our factory in Norfolk. We use our wood fired oven and only the finest ingredients!
Liquid Supplements
We truly believe that all dogs should benefit from one of the amazing liquid supplements available. Whether its omega rich Hemp, salmon oil or unpasteurised apple cider vinegar which is packed full of natural goodness!
Here's what our customers have to say:
Let customers speak for us
from 123 reviewsI put this on our dogs breakfast.This helps with conditioning their coats which makes them shiny.Also seems to help with my younger dog,to stop itching.
Has helped ease my dogs tummy issues. She has digestion problems, eats a lot of grass, this has now stopped since starting this. Love this product 👌
I’ve paid far more in the past for rabbit ears but these are great value & weigh 1kg. My dogs love them so I’ll keep buying
Excellent value for money compared to other companies. You get a lot for your money.
Very reasonably priced and quick delivery. The dogs love them too. They are perfect for my elderly dog who doesn’t have many teeth left.
this oil is brilliant for my dogs, particularly my young Rottweilers as it appeared to help calm them. Had 4 Rottweilers so far and it’s worked wonders on all of them.
As well as having a calming effect it also keeps their coats in great condition and their joints supple.
Can’t praise it enough.
There are 7 dogs in household, of varying ages and sizes, who all love this treat. Easy on digestive system. Competitive pricing with bag crammed full.
Our dog enjoys the pate and at a good price
Amazing variety pack. Bought it for my terrier. She absolutely loves them. Would recommend!
Bought to encourage my dog to drink and he loves it.
The blandness is perfect (he will not touch anything that is remotely herby or strongly flavoured) and I even put a little onto his food if there is any spare at the end of the day.
Very happy (me and the dog)!
I loved the variety in this pack. Nicely packaged. Great value for my dog.
So far my dog seems brighter with this he is 15 now ,very good products from this company .